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RAYA 2025: STEPS OF HARMONY
Celebrate the spirit of togetherness and joy with PAZZION’s Raya Collection. Inspired by the harmony of family, traditions, and new beginnings, our latest collection blends timeless elegance with modern style — a perfect match for your Raya celebrations. From intricate designs to versatile comfort, each step you take reflects the perfect balance between tradition and trend.
Featuring Hasna B: A Story of Style and Connection
Fronting this year’s campaign is Hasna B, a lifestyle and fashion influencer who embodies the harmony of modern living with cultural roots. A French expat who has called Singapore home since 2015, Hasna is a mom of three and a digital content creator with over eight years of experience sharing her journey in travel, fashion, home, and lifestyle. Her effortless style and authentic storytelling perfectly align with the spirit of RAYA '25: celebrating the beauty of tradition while embracing the excitement of the present.
The Celeste Bow Mary Jane Sneakers offer the perfect balance of comfort and charm—featuring a playful bow detail and a classic Mary Jane silhouette, reimagined for effortless, all-day wear. Complete the look with the Donna Knotted Double Handle Bag, a stylish essential with a unique knotted handle design and plenty of space for your Raya visiting must-haves.
*Donna Knotted Double Handle Bag – coming soon online and in-stores.
Conversation with Hasna B
1. How do you manage to balance the demands of motherhood, a career, travel, and family life while staying motivated and thriving?
I focus on setting clear priorities and staying organized. Family always comes first, and I try to be present in each role, whether it’s work, travel, or time with loved ones.
2. How do you balance comfort, style, and grooming when you are constantly on the go?
I prioritize timeless pieces that are comfortable and versatile. Good shoes, minimal accessories, and a polished yet effortless look help me feel put-together wherever I am.
"After the difficulty comes the ease."
- Hasna B
3. What are some of your favourite PAZZION pieces lately and why?
I love the Amia Slouchy Shoulder bag: minimalist design, high-quality material, and you can fit so much in them! For shoes, I tried around 30 pairs, and each one was incredibly comfortable. My everyday go-to is the loafers, while the heels are perfect for special occasions.
4. Has your travel experience had an impact on your personal style?
Absolutely! I love adapting my style based on the destination and the activities I’ll be doing. I’m also inspired by the local style of the country I’m visiting—it’s a great way to connect with the culture and add new touches to my wardrobe.
This Raya, walk in confidence, grace, and harmony with styles made for celebration. PAZZION Raya’25 Collection — Where Style Meets Tradition.
#PAZZIONOfficial #StepsOfHarmony #PAZZIONRaya25
